2026 Service Catalogue

We are a marketing-technology (MarTech) and growth-stack partner, not just a website agency. We own some layers, influence others, and deliberately do not run two. We stay tool-agnostic: the names below are examples and current defaults, never lock-ins.

We build on best-in-class platforms and go to market with them. Two committed partnerships anchor our enterprise motion: Webflow for the marketing-owned website, and Insider One for unified customer data and AI personalisation. Both run on a co-sell and co-marketing model, so our growth and our partners' growth compound together.

Our honest advice to an early team: spend nothing until the habit and the understanding are in place. Great records, clean tracking and a real outreach rhythm come from discipline, not from an expensive tool. The ladder below is where we start most teams; you graduate to paid depth only when a genuine limit bites, not before.

Trade-offs we name at every recommendation: free tiers carry record, integration and volume limits; self-hosted tools (Metabase, PostHog) trade licence cost for a little engineering time; Loops has less segmentation depth than Customer.io or Braze. We tell you the ceiling before you hit it.

Three canonical archetypes. Match the client's stage; the gap to the next band is the engagement opportunity. Bootstrap runs on the free-first ladder in Section 02.

Bootstrap trade-offs to call out at every quote: Prismic or Next.js route changes through engineering; Loops has less segmentation depth than Customer.io or Braze; Clarify and Floqer free tiers carry record and integration limits.

Most clients enter at SE Sandbox or Alpha, progress to Beta to build and launch, then hold with a recurring tier. Delta is reserved for multi-phase enterprise mandates. The AI Service Line in Section 09 sits on top of this ladder.

What each engagement looks like

A mockup per tier: the shape of the work, not a literal screenshot. Recurring tiers run as a monthly or quarterly loop; project tiers run to the 50/20/20/10 gates.

A filled cell means the capability is core to the tier. Blank means not included; talk to Rohan about add-ons.

Both tiers available on Fixed or Outcome pricing. Outcome base is about 80% of Fixed plus a quarterly performance bonus tied to a 3–5 metric basket agreed at the kickoff quarterly business review (QBR).

AI has reset what buyers expect from software and from agencies. Where a buyer once accepted a tool to operate, they now expect the work done, personalised, immediately, with pricing tied to output. Every SKU in Section 09 exists to meet one or more of these expectations for your customers, and our own engagement model has to meet them for you.

Expectation shift adapted from Reforge's work on AI-era customer expectations (Brian Balfour, 2025). The Admiral response column is ours.

Reforge's Four Fits framework holds that growth compounds only when market, product, channel and model align, and that AI is currently moving all four at once. This catalogue is deliberately arranged so each fit has a named Admiral answer. Click the diagram to expand.

Framework: Reforge, "The Four Fits: A Growth Framework for the AI Era" (Balfour, 2025). Application to Admiral's catalogue is ours.

Five SKUs. For each: what you physically receive (outputs you can hold, show your board, or hand to your tax agent), what it is worth in your terms (value), the expectation it meets from Section 07, and the standard invoice language.

The EIS (Years of Assessment 2024 to 2028) grants 400% tax deductions on qualifying expenditure, per pillar, per Year of Assessment (YA). First the map, then three worked examples so the budget arithmetic is concrete. All figures illustrative, at the 17% headline corporate rate; Singapore's partial tax exemption on the first S$200,000 of chargeable income means actual savings can be lower.

Scenario A · Growth-stage SaaS buys an agent

Scenario B · Team upskilling through the Training pillar

Scenario C · A pipeline quarter with genuine R&D

The tax boundary mirrors the grants boundary. Admiral describes the scheme factually, structures deliverables and invoices cleanly, and compiles evidence. Admiral never files, classifies, advises or guarantees.

Bolt onto Beta Maintenance, Gamma or Care. Sized from typical scope; bigger ideal-customer-profile (ICP) or migration volumes quoted up. Outreach is built on Floqer and Maildoso, not Clay.

Late-payment path: day 7 auto-reminder · day 14 second reminder · day 21 formal notice, 1.5%/month interest · day 35 service paused on 5 working days' notice · day 60 counsel-led review.